Case, Young Driver Academy

From rookie to elite ready, clearly explained.

Young Driver Academy is a karting academy for young drivers. We created the website that explains the routes and levels, and the brand guide and social templates that make everything YDA publishes feel the same.

Client
Young Driver Academy
Sector
Motorsport, karting
Scope
Website, app page, brand guide, eighteen social templates
Website
yda-academy.nl
The challenge

An academy you need to be able to explain

An academy for young drivers speaks to several people at once: the driver, the parents and the mechanic. Each wants to understand at a glance which route fits and what the step to the next level looks like.

On top of that, everything YDA puts out, from website to social post, had to feel like one brand.

The app page on the Young Driver Academy website
The app page: the website as the front, the YDA Academy App as the system behind it.
What we built

Three routes, five levels, one brand

The site explains three routes, from hobby to performance, with five levels from Rookie to Elite Ready. A dedicated page shows how the YDA Academy App forms the system behind the academy.

We also created the brand guide and eighteen social templates built on the real logo, so everything YDA publishes feels the same.

The cover of the YDA brand guide
The brand guide: how YDA looks, sounds and comes across.
The colour page from the YDA brand guide
Five colours, all taken from the logo.

Three routes, five levels, one brand.

Build something like this?

Want a brand and website that tell one story?